Brand Management HD Notes

Description

This document of summaries has been well-organised and set up in a way that is clean, appealing and easy to follow. It is sure to provide you with all the information you need, as notes are not only from lecture slides but most importantly, have been elaborated from my reading of the prescribed book and online articles. So don't waste your time going through hundreds of pages of readings, just go through this document thoroughly to give yourself the best chance of attaining a strong grade!