Consumer Behaviour Notes

Description

A detailed set of study notes pertaining all the core elements and topics of the unit: Consumer Behaviour. Covering over topics in 200084 ranging from the explanation of subcultures and their contexts and implications on consumer behavior, reference groups and decision making, etc. This is a simplified and briefer version of the text book essentially. With these notes get ahead of your friends, don't waste time typing. This helped me greatly pass this unit with flying colors! Guaranteed to get 70/100 over; if you follow these notes.