MKTG 3001 Final exam summary

Description

This is the summary of emphasized theories and concepts which will be covered in final exam of MKTG 3001. The summary is derived from lecture slides and textbook. It is mainly built on lecture slides, but I did add important informations and explanations from book, to make it easy read and remember. I am sure you can pass exam or get high marks if you review this summary. All topics included in exam are summarized in this notes.