MKTG10001 – Principles of Marketing H1 (96) Complete Study Notes
Subject notes for UniMelb MKTG10001
Description
Complete first-year notes for MKTG10001. Customer value and exchange, marketing strategy and the mix, environment and research, buyer behaviour, STP, product price place and promotion, and ethics including Australian Consumer Law. Worked examples, diagrams, and a compact formula reference.
UniMelb
Semester 1, 2026
39 pages
25,118 words
$49.00
Campus
UniMelb, Parkville
Member since
August 2026
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