ENTR3342 / MGMT3342 Entrepreneurship & New Business Creation Complete Revision Notes

Description

Complete, exam-focused revision notes for ENTR3342 / MGMT3342 Entrepreneurship and New Business Creation, covering all eleven workshops plus the final scaling and exam-preparation session in 20 pages. Structured around the Flexible Business Model Canvas, the pack moves from the entrepreneurial mindset and causal versus effectual reasoning through opportunity and market research, then every building block in turn: value proposition and value map, customer segmentation, distribution channels, customer relationships, costs and revenue and pricing, partnerships and resources, funding and the pitch, and scaling. Frameworks, models, and key definitions are set out in comparison tables and clearly marked boxes, with examinable points and common traps highlighted so you can revise fast under time pressure. Includes a cross-block case library (Tesla, Slack, Square, Canva, Dollar Shave Club, Valoya and more), a dedicated brief for the guaranteed case study, and an exam-strategy section with worked answer templates and scoring guidance. Ideal for fast exam prep, filling gaps from the semester, and seeing how the whole unit fits together. Clean, professional layout with a contents page and page numbering throughout.