MKTG3303 - New Product Development Study Notes
Subject notes for UWA MKTG3303
Description
Topics Covered - New Product Development Process - New Product Development Approaches - Types of New Products - Idea Generation - Competitor Types - Idea Screening - Intelectual Property in New Product Development - Open Innovation - Technology Transfer - Concept Testing
UWA
Semester 1, 2025
23 pages
6,200 words
$29.00
Campus
UWA, Crawley
Member since
July 2021