(H1 - 84) Managing For Value Creation Detailed Subject Notes

Description

These exam notes cover a wide range of topics related to business value creation and management. The material includes definitions of value, its implications in various business contexts, and the evaluation of different value models. Key concepts such as competitive advantage, core competence, and Porter’s value chain analysis are explored in detail. The notes also delve into business model development, including disruptive innovation, business model innovation, and tools like the Business Model Canvas and Value Proposition Canvas. There is a strong focus on market orientation, consumer behavior, and the importance of employee engagement in creating value. Additionally, topics like crowdsourcing, outsourcing decisions, and sales force management are discussed, along with metrics for measuring value creation, including Economic Value Added (EVA) and Balanced Scorecard. The notes also address key concepts in pricing strategies, ethical decision-making, and corporate social responsibility (CSR), with a special focus on Benefit Corporations (B-Corp) and their role in balancing profit with social value creation.