Full Course - Promotional Management and Integrated Marketing Communication - Spring 2024

Description

This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are planned, developed, executed, and measured.