MKTG1203 Summary Notes (Whole Semester)

Description

- summarised learning objectives using a combination of lecture notes and textbook notes from the entire semester - great studying tool for final exam + assignments - topics included: - overview of marketing - digital marketing - marketing ethics, sustainability & CSR - analysing the marketing environment - consumer behaviour - STP - marketing research - product and branding decisions - developing new products - services - pricing concepts for establishing value - supply chain, channel management & retail - integrated marketing communications