HD MKC1200 Principles of Marketing NOTES
Subject notes for Monash MKC1200
Description
Topics include: - Overview of marketing - The marketing environment - Marketing information - Buyer behaviour - Segmentation, targeting and positioning - Product decisions and branding - Pricing decisions - Promotion decisions - Distribution decisions - Services and extended marketing mix - Digital, social and not-for-profit marketing - Marketing planning, implementation and evaluation
Monash
Semester 1, 2023
38 pages
11,130 words
$29.00
16
Campus
Monash, Main
Member since
July 2023