Description

Topics include: - Overview of marketing - The marketing environment - Marketing information - Buyer behaviour - Segmentation, targeting and positioning - Product decisions and branding - Pricing decisions - Promotion decisions - Distribution decisions - Services and extended marketing mix - Digital, social and not-for-profit marketing - Marketing planning, implementation and evaluation


Monash

Semester 1, 2023


38 pages

11,130 words

$29.00

20

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Campus

Monash, Main

Member since

July 2023