Principles of Marketing

Description

Comprehensive MKTG10001 notes covering all examinable material. Includes theory, definitions, quotes and relevant examples. I have underlined, italicised and emboldened key concepts, titles and words, making the notes very easy to follow. I have typed 28 pages of thorough notes on all the necessary material. But then I have also attached more concise MKTG10001 notes that you may perhaps find easier and more efficient to revise once you are more familiar with the material. Received an H1, studying solely from these notes.