Comprehensive and well-organised note based on lectures, tutorials and textbook. Materials covered only for mid term examination (W1 - W4). As marketing senior subjects require more depth and knowledge, I have read the whole textbook and went all the lectures and tutorials, and combined them all in this note in a simple and clear manner. A lot of diagrams and examples included to help you understand various marketing terms. It manages all the important parts in the textbook so you don't necessarily need to purchase or read the textbook separately. I can guarantee that you will never regret the purchase and can also easily get HD with this note. All my colleagues used my note and got at least Distinction :) I have posted quite cheap considering the length of the note and all my effort and time spent on this note. Wish you all the best and hope you guys all get HDs with my note. The content of the notes are as follows: W1 Introduction to Consumer Behaviour W2 Decision Process 1 W3 Decision Process 2 W4 Decision Process 3 If you are satisfied with this note, please consider the purchase of the note covering W5-W13 (final exam prep) uploaded.


Semester 1, 2023

50 pages

10,105 words



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