Detailed Notes for MKTG3009 (Week 1 - 8)
Subject notes for Macq. MKTG3009
Description
Detailed Notes including chapter readings and required readings notes: W1: Intro to Social Marketing W2: Good Reasons for Behaviour Change - Overconsumption and the Pursuit of Pleasure W3: Behaviour Change Model and Social Marketing: Basic Toolkit W4: Understanding the issue; Behaviour Change and Segmentation; Program Design and Campaign Development W5: Live Long and Prosper: Battle of the Bulge W6: Smoking Example W7: Water Example W8: Promotion
Macq.
Semester 1, 2021
38 pages
9,701 words
$29.00
Campus
Macq., North Ryde
Member since
February 2017