HD (85) MECO2603 FULL COURSE NOTES

Description

This is a succinct set of summary notes for the entire course (weeks 1-13). These notes are crucial for all the assessments, especially the list of PR tactics/explanation about their application. Weekly topics: Week 1: Intro to PR Week 2: Campaigns & comms plans Week 3: Strategies & evaluation Week 4: PR tactics, stunts & texts Week 5: Persuasion, ethics & the law Week 6: Corporate: external & internal Week 7: Issues management & public affairs Week 8: Digital trends Week 9: Crisis communication Week 10: Political PR & gov. comms Weeks 11-12: Community engagement & Guest Lecture tips