MKTG1002 HD Final Exam Notes Lecture 1-12 Summary

Description

MKTG1002 University of Sydney Notes written in Semester 2, 2022 Comprehensive summary notes that helped me score on the Mid-Semester Exam Notes are derived from lecture slides, recordings and textbooks Since both the Mid-Semester and Final Exam is open book, these notes will provide references for students during the exam. Good Luck on your exams! =D Lecture 1: The Research Process Lecture 2: Defining the Research Problem Lecture 3: Qualitative Research Lecture 4: Quantitative Research Lecture 5: Observational Research Lecture 6: Measurement Lecture 7: Mid Semester Test Lecture 8: Designing Data Collection Tools Lecture 9: Sampling Lecture 10: Field Work Lecture 11: Introducing Quantitative and Qualitative Data Analysis Lecture 12: Communicating Research Findings