(RANK 1) HD(93) MKTG1001 Summary Notes

Description

I received the highest achiever award (Rank 1) in MKTG1001 in 2021. These are my extensive notes, which include content from: Week 1 - Marketing and its role in society Week 2 - Segmentation and targeting Week 3 - Differentiation and positioning Week 4 - Consumer behaviour Week 5 - Planning Week 6 - Product Week 7 - Promotion - Advertising and PR Week 8 - Promotion - Personal Selling, sales promotion, and direct and digital marketing Week 9 - Price Week 10 - Place