Comprehensive Notes Managing for Value Creation [EXAM READY]

Description

Topics Covered 1. Defining Value Concepts 2. Building Value in Organization 3. Developing Business Models and Innovation 4. Marketing Philosophy and Market Orientation 5. Understanding Customers as Stakeholders 6. Value Co-Creation 7. Managing Employees as Stakeholders 8. Sales 9. Measuring Value Creation 10. Managing to Create Value through Pricing 11. Creating Value for Community Stakeholders