*Distinction (79) Marketing Fundamentals Study Notes*

Description

Hello all. These notes helped me achieve a distinction in MMK101. All 10 weeks of content are covered in a summarised and paraphrased format. Topic 1: Creating and capturing customer value Topic 2: Company and marketing strategy Topic 3: The marketplace and customers Topic 4: Marketing analytics Topic 5: Buyer behaviour Topic 6: Customer-driven marketing strategy Topic 7: Products, services and brands Topic 8 : New products Topic 9: Pricing Topic 10: Placement Topic 11: Communicating customer value Topic 12: Personal selling and sales promotion Topic 13: Direct and digital marketing Topic 14: Sustainable marketing I hope these notes assist you in your studies.