HD MKC1200 Principles of Marketing Summary Notes

Description

- Detailed and comprehensive notes which cover 12 weeks of lectures - Organised by learning objectives - All key terms/concepts explained and simplified - Succinct notes tailored to the closed book final exam - HD overall grade Topics include: Week 1: Overview Of Marketing Week 2: The Marketing Environment And International Marketing Week 3: Marketing Information Week 4: Buyer Behaviour Week 5: Segmentation, Targeting, Positioning Week 6: Product Decisions And Branding Week 7: Pricing Decisions Week 8: Promotion Decisions Week 9: Distribution Decisions Week 10: Services And Extended Marketing Mix Week 11: Digital, Social And Non-For-Profit Marketing Week 12: Marketing Planning, Implementation And Evaluation