HD (88) MKC1200 - Exam Preparation and Course Revision Notes (94% Exam)

Description

Marketing is a unit that covers a lot of content and it is important to have a concise set of notes that focuses on the examinable aspects of each topic. I believe that notes shouldn't just be words on a page. These exam notes are formatted with dot points and even spacing which makes the information easy to read and comprehend. Good luck with the semester! Topics covered: Week 1 – Introduction to Marketing Week 2 – Marketing Environment Week 3 – Marketing Information Week 4 – Buyer Behaviour Week 5 – Segmentation, Targeting and Positioning Week 6 – Product Week 7 – Price Week 8 – Promotion Week 9 – Distribution (Place) Week 10 – Services Week 11 – Digital Marketing Week 12 – Social and NFP Marketing