HD 88 MKC1200 Glossary
Subject notes for Monash MKC1200
Description
Affordable HD concise and comprehensive notes that covers key terms of every topic, and will sufficiently prepare you for the closed-book exam! 1. What is marketing? 2. The marketing environment 3. Marketing research 4. Buyer behaviour 5. Segmentation, Targeting, and Positioning 6. Product decisions and Branding 7. Pricing decisions 8. Promotion decisions 9. Place decisions 10. Services; Extended marketing mix 11. Social marketing; Digital marketing 12. Marketing management; Review
Monash
Semester 1, 2021
13 pages
5,527 words
$29.00
2
Campus
Monash, Clayton
Member since
March 2020