COMPREHENSIVE MKF2131 NOTES (HD 91)

Description

A comprehensive and detailed set of HD notes that explains all content from the lectures and readings with additional examples and diagrams. These notes are formatted through headings and sub-headings that make the notes very easy to follow and understand. I received a HD (91) using these notes. NB: These are notes from the equivalent Market Decision Analysis (MKC2130) at Monash University Clayton Campus for which the same content is taught. Topic List: Week 1: Market Share Analysis 1 Week 2: Market Share Analysis 2 Week 3: Product Management 1 Week 4: Product Management 2 (Utilities and Consumer Preference) Week 5: Product Management 3 (Forecasting new product sales) Week 6: Communication 1: Promotion Week 7: Communication 2: Advertising media metrics Week 8: Communication 3: Online advertising & social media metrics Week 9: Marketing and Finance Week 10: Profitability and Pricing 1 (Customer Profitability) Week 11: Profitability and Pricing 2 (Pricing Strategy) Week 12: Profitability & Pricing 3 (Margins & Profits)