HD Strategic International Marketing Lecture Notes

Description

HIGH DISTINCTION LECTURE NOTES Easy to follow with extensive details and explanations of various topics and key learnings for Strategic International Marketing taken from watching recordings from the teacher. Suitable for mid-term and final exams for the subject! Lecture topics included in the notes: 1 - Introduction 2 - Political, Legal, Economic & Financial Environments 3 - Social, Cultural & Technology Environments 4 - Contemporary Environmental Issues in International Marketing 5 - Researching and Market Entry 6 - Internationalisation & Globalisation 7 - Strategic Planning in International Marketing 8 - Modifying Products for International Markets 9 - Promotion and Pricing in International Markets 10 - International Distribution 11 - Marketing Services Internationally