HD - Buyer Behaviour Lecture Notes

Description

HIGH DISTINCTION WORTHY BB NOTES! Simple yet descriptive Buyer Behaviour notes that were taken from both lecture slides and lecturer speaking notes covering all key points and learnings on each topics. Covers the below topics: Lecture 1 - Introduction & Perceptions Lecture 2 - Motivation & Affect Lecture 3 - Learning & Memory Lecture 4 - Personality & Self Concept Lecture 5 - Attitudes Lecture 6 - Decision Making & Situational Influences (No Lecture 7 - Uni Break) Lecture 8 - Social Influences & Diffusion of Innovations Lecture 9 - Social Class & Age Subcultures Lecture 10 - Culture & Subcultures