Description

Textbook notes and lecture notes from Week 1 - 12 W1: Defining IMC W2: Generating Consumer Insights W3: Brand Positioning W4: Media planning & Budgeting in advertising W5: Traditional and Digital Media W6: Advertising Creatively W7: Planning and executing the creative appeal W8: Social Influence W9: Public Relations, Corporate reputation and sponsorship W10: Influence in Personal Selling W11 & 12: Direct Marketing and Sales Promotion


Macq.

Semester 1, 2020


68 pages

30,696 words

$29.00

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Campus

Macq., North Ryde

Member since

February 2017