MKTG3118 FULL NOTES - DISTINCTION

Description

All topics from weeks 1 - 12 are covered. Includes notes from lectures, tutorials, industry lectures, AND TEXTBOOK. Simple to read - bold headings, bullet points and diagrams. Topics include: - Marketing Strategy Elements - Market Size - Marketing in a Post-COVID world - Industry Lectures #1, #2, #3, #4 - Creating Advantage – Customer Value Leadership - Value Proposition - Customer Relationships - Building and Nurturing Brands I received a distinction average for this subject.