MGMT2010 Comprehensive HIGH DISTINCTION (93) Course Notes

Description

These HD notes provide a detailed overview of the entire terms course content. By reading and studying these notes, which were compiled with reference to weekly prescribed online readings, lecture slides and seminar content, you will be able to deepen your understanding of the MGMT2010 course concepts and hopefully improve your overall results. These notes are particularly helpful for the two online quizzes during the term which test very specific and detailed aspects of the course content (all of which are included in these notes in a clear and easy to digest manner). Topics covered included: - Introduction to start-ups - Entrepreneurial perspectives - Customer discovery - Prototyping - Business model - The funding chain - Scaling