Buyer Behaviour Textbook Notes
Subject notes for UTS 24710
Description
Simplistic and precise textbook notes for the Buyer Behaviour subject covering Chapter 1-10. Topics covered in textbook notes: Chapter 1: An Introduction to Consumer Behaviour Chapter 2: Consumer Well-Being Chapter 3: Perception Chapter 4: Learning & Memory Chapter 4: Motivation & Affect Chapter 6: The Self: Mind, Gender & Body Chapter 7: Personality, Lifestyles & Values Chapter 8: Attitudes & Persuasive Communications Chapter 9: Decision Making Chapter 10: Buying, Using & Disposing Solomon, Michael R. (2020). Consumer Behaviour: Buying, Having, and Being, Global Edition, 13th ed, Pearson.
UTS
Autumn session, 2020
20 pages
6,559 words
$34.00
2
Campus
UTS, Broadway & Markets
Member since
February 2020