Description

Topics (& Case Studies):
- Globalisation/International Business
- Strategy (Hyundai)
- Industry-Based View (General Electric)
- Resource-Based View (IBM)
- Dynamic Capabilities (IBM)
- Institution (Pharmaceutical Industry)
- Culture (Vodafone & Starbucks)
- Ethics (Siemens)
- International Entry Strategy (Volkswagen & General Motors)


USYD

Semester 1, 2020


14 pages

4,752 words

$29.00

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Author

Dan

Campus

USYD, Camperdown/Darlington

Member since

March 2018