Description

HD Notes for the 3x20% quizzes for MARK2051 Consumer Behaviour. Don't waste your time or money with the textbook, it's not worth it! Topics covered: - Top 10 Global Consumer Trends - Consumer Behaviour and Marketing Strategy - Situational Influences - Problem Recognition - Information Search - Evaluating and Selecting Alternatives - Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty - Perception - Attitude and Attitude Change - Learning and Memory


UNSW

Term 3, 2019


29 pages

12,288 words

$54.00

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Campus

UNSW, Kensington

Member since

March 2018