MARKETING 3005 summary of definition with business examples

Description

Marketing 3005 - communicating in a digital world (Don't worry about the missing content in the sample note you see in the preview, they will appear after you buy the complete note :)) 5-page long note that covers all the topics in this course, and business examples that are essential in explaining your words in assignments and exams. Clearly typed with good spacing and fonts that make it more comfortable and clear to read. Add this note to your cart to save your time in creating your own notes, this note can definitely help, you just have to memorize. Topics included: IMC, Symbol vs celebrity endorsement, tri-components model, consumer involvement; Functions of advertising, pros and cons of different kinds of media; Packaging; Public relations; Sponsorship.