DISTINCTION MKTG3008 NOTES

Description

- Selling my detailed, thorough and comprehensive notes for MKTG3008 in which I achieved a Distinction. - Includes a variety of tables which help you to understand the content better! - Headings are colour coded to break down information and topics. List of topics included: Week 1 - Introduction to CRM Week 2 - Relationships 1 - Introduction Week 3- Relationships 2- Customer Value Week 4- Relationships 3- Customer Value 2 Week 5- Relationships 4- Establishing Relationships Week 6- Relationships 5- Progressing Relationships Week 7- Managing CRM 1- Organisational Issues Week 8- Managing CRM 2- Other Relationships Week 9- Managing CRM 3- CRM Technology (General) Week 10- Managing CRM 4- CRM Technology (Processes) Week 11- Managing CRM 5 - Technology (Analytics) Week 12- Managing CRM 6 - Applying CRM in Business