Description

MARK2051 Consumer Behaviour DISTINCTION Detailed Textbook Notes with Diagrams Weeks 2, 3, 4, 7 Covering topics: Wk 2: Consumer behaviour and marketing strategy Wk 3: Problem recognition and consumer goals Wk 4: Stimulus perception Wk 7: Preference formation (learning & memory)


UNSW

Semester 2, 2018


16 pages

8,241 words

$29.00

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Campus

UNSW, Kensington

Member since

February 2017