Comprehensive HD Buyer Behaviour (MKF2111) Notes

Description

Comprehensive study notes for all 12 weeks of the semester content. The notes are formatted with colour coded headings and sub headings. The notes include information and examples from lectures and the textbook. I received an HD using these notes. Topics Covered: - Introduction to Buyer Behaviour - Motivation, Ability and Opportunity - Exposure, Attention, and Perception - Comprehension and Knowledge - Knowledge and Memory - Attitudes - The Process of Judgement and Decision Making - Consumer Culture - Adoption of, Resistance to, and Diffusion of Innovation - Consumer Ethics