Description

Colour-coded and detailed notes covering all 12 weeks of semester: - Introduction to Brand Management - Customer-based Brand Equity and Brand Resonance - Brand Positioning - Brand Elements - IMC (Integrated Marketing Communication) and Leveraging Secondary Associations - Measuring Brand Equity - Brand Extensions and Branding New Products - Reinforcing, Revitalising and Retiring Brands - International Brand Management - Conducting a Brand Audit - Branding Trends


Monash

Semester 1, 2020


26 pages

9,745 words

$39.00

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Campus

Monash, Caulfield

Member since

February 2018