Description

Includes prescribed chapters from the textbook including; - Chapter 1: Integrated Marketing Communications - Chapter 5: Advertising Campaign Management - Chapter 3: Buyer Behaviours - Chapter 4: The IMC Planning Process - Chapter 6: Advertising Design - Chapter 7: Traditional Media Channels - Chapter 12: Sales Promotions - Chapter 8: Digital Marketing - Chapter 9: Social Media


UNSW

Term 2, 2020


66 pages

18,565 words

$44.00

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