Marketing Communications and Promotions Management (MARK2053) Course Notes
Subject notes for UNSW MARK2053
Description
Includes prescribed chapters from the textbook including; - Chapter 1: Integrated Marketing Communications - Chapter 5: Advertising Campaign Management - Chapter 3: Buyer Behaviours - Chapter 4: The IMC Planning Process - Chapter 6: Advertising Design - Chapter 7: Traditional Media Channels - Chapter 12: Sales Promotions - Chapter 8: Digital Marketing - Chapter 9: Social Media
UNSW
Term 2, 2020
66 pages
18,565 words
$44.00
3
Campus
UNSW, Kensington
Member since
February 2019