MKX3200 Sport Marketing and Sponsorship Notes

Description

Hi all, here are the notes I used throughout the semester to achieve great assessment results and achieve a high HD in the unit overall. The notes give an in-depth (not just weekly summaries) view of each week's content with references to various relevant recommended readings. At times this unit's content may feel overwhelming, but hopefully with these notes you will be able to map-out each week's content and observe how they connect and associate with each other :) *NOTE: MKF3200 & MKX3200 as unit codes are used interchangeably by coordinators, hence notes have been published under both codes