Description

Detailed Notes for Digital Marketing. Lecture 1-11. Lecture 12 was a guest lecture and 13 is revision! Notes include topics: E-Business Models, Strategic E-Marketing Definition, deploy internet tech and how e-marketing relates to organisational growth strategies Understanding Online Consumers Understanding Digital Marketing Environment Online Value Creation Part 1 Online Value Creation Part 2 Customer Acquisition & Management (1) Customer Acquisition & Management (2) Email Marketing Price: The Online Value E-commerce


Macq.

Semester 1, 2020


21 pages

6,360 words

$29.00

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