Distinction Detailed Notes!
Subject notes for Macq. MKTG3006
Description
Detailed Notes for Digital Marketing. Lecture 1-11. Lecture 12 was a guest lecture and 13 is revision! Notes include topics: E-Business Models, Strategic E-Marketing Definition, deploy internet tech and how e-marketing relates to organisational growth strategies Understanding Online Consumers Understanding Digital Marketing Environment Online Value Creation Part 1 Online Value Creation Part 2 Customer Acquisition & Management (1) Customer Acquisition & Management (2) Email Marketing Price: The Online Value E-commerce
Macq.
Semester 1, 2020
21 pages
6,360 words
$29.00
1
Campus
Macq., North Ryde
Member since
February 2017