MKTG90012 IMM H1 Final exam notes

Description

These notes do not only cover lecture slides but also include explanations and examples that will help you well answer exam questions. Also, they are well-organised and easy to read. I used them for my exam prep and got a high H1. Table of Contents Seminar 1: Market Entry Seminar 2: Market Selection Seminar 3: Market Environment Seminar 4: Secondary data Seminar 5: Primary data Seminar 6: Entry-mode Strategies + Pricing Seminar 7: Global consumer behaviour Seminar 8: Product and branding decisions Seminar 9: Communication Seminar 10: Marketing ethics