These notes were carefully crafted and used throughout the semester and the final exam to score 82% on the unit. Included in this document you will find: • Comprehensive chapter notes on all chapters used in the subject (Marketing Principles 3rd edition) • Diagrams to illustrate and summarise key information Please enjoy these notes and good luck for the unit. I hope you find it as enjoyable as I did!


Semester 1, 2019

29 pages

4,649 words



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