Digital & Social Media Marketing

Description

This minutes contain all the relevant and required literature and in-class insights to conduct and pass the exam. Information is organized according to the weekly topics, following the course structure. (information has been put in one page because the open-book exam allows student to bring 2 pages only). EVERYTHING YOU NEED FOR YOUR EXAM, IS ALREADY HERE. list of topics: - digital and social media marketing plan - content marketing - Networks - customer engagement - Digital social media marketing management tools - Targeting - Marketing strategies (mobile-first , audience-first strategy, and omnichannel strategy) and best practices.