Comprehensive Textbook/Lecture notes

Description

This is a set of comprehensive notes, compiled from the textbook, lectures videos and tutorials. The following topics were covered during the semester: - Introduction To Marketing - The Marketing Environment And Market Analysis - International Marketing - Market Research - Data And Analytics - Consumer Behaviour - Business Buying Behaviour - Segmentation, Target Markets And Positioning - Product - Price - Promotion - Distribution (Place) - Service Marketing - Digital Marketing - Social Marketing And Not-For-Profit Marketing - Marketing Planning, Implementation And Evaluation - Marketing Plan Please note that some shorthand is used, however most of this is either common to the subject, or can be inferred from context :)