MKTG100 weeks 1-10

Description

ALL weeks 1-10 notes, with additional reading AND paragraphs highlighted in reference to what I was asked in the exam. *Please note exams will differ. 1. Creating Customer Value, 2. Marketing Environments, 3. Macro-economic environment and marketing, 4. Understanding Buyer Behaviour, 5. Marketing strategy to create customer value, 6. Segmentation, targeting and positioning, 7. Product Concepts, 8. Communicating customer value, 9. Microeconomics and Marketing, 10. Creating values through product distribution