This is a relatively easy first year unit. However, I found that, after having received impressive assignment scores, a lot of my peers fell down in the exam - don't let that be you. I have done ALL the textbook readings (yes, all of them) so you don't have to. Simply learn the information in these notes and get ready for a HD in this unit. Please check out my preview notes to see if my style of note-taking suits you. I have set these at the lowest possible price so as to help you guys out! Topics Included: 1. What is Marketing? 2. Planning, Strategy and the Marketing Environment 3. Segmentation, Targeting, Differentiation and Positioning 4. Market Research 5. Consumer Behaviour 6. Product 7. Price 8. Place 9. Promotion 10. Sustainable Marketing


Trimester 2, 2019

56 pages

21,451 words



Add to cart