HD Consumer Behaviour Final Notes

Description

HD comprehensive and super detailed notes include all lecture, tutorial and textbook chapter material necessary for essays and the final :) Easy to read, understand and memorise with supporting graphs, definitions, tables and examples. Everything is also colour coordinated to make memorising easy as this subject is quite content heavy! Topics covered: - Foundations of Consumer Behaviour - Mindful Consumption - Market Segmentation - Needs & Motivation - Personality & Self-Concept - Perception - Learning and Involvement - Attitudes - Social Influences - Cultural Influences - Decision Making