Description

Includes all lecture notes and case studies, as well as relevant parts of the textbook. Topics include: Introduction to International Marketing, the economic environment, trade institutions and policy, political and legal environment, the cultural environment, building the knowledge base, foreign market entry, global distribution and logistics, product policy, adaption and brand management, services marketing, pricing in international markets, international marketing communications and social networks and communications.


USYD

Semester 1, 2019


77 pages

17,544 words

$44.00

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Campus

USYD, Camperdown/Darlington

Member since

February 2016