MKTG3116 Notes
Subject notes for USYD MKTG3116
Description
Includes all lecture notes and case studies, as well as relevant parts of the textbook. Topics include: Introduction to International Marketing, the economic environment, trade institutions and policy, political and legal environment, the cultural environment, building the knowledge base, foreign market entry, global distribution and logistics, product policy, adaption and brand management, services marketing, pricing in international markets, international marketing communications and social networks and communications.
USYD
Semester 1, 2019
77 pages
17,544 words
$44.00
3
Campus
USYD, Camperdown/Darlington
Member since
February 2016
Other related note