Service Marketing: completed note for exam and general study

Description

1. What is service (difference from products and basic marketing) 2. Three stages of service (Pre-during-post) (customer risks) 3. Cost & pricing (Revenue Management) 4. Capacity and demand 5. Integrated Marketing Communication for service 6. Human management 7. Customer satisfaction (Retention, loyalty) *was in exam comment also in each section which was examined.