Description

This note includes the all topics in Semester 1, 2019 from H2A (score 79) student, which includes:
W1 What is Marketing
W2 Marketing Plan
W3 Marketing Research
W4 STP
W5 Consumer Behaviour
W6 Product and Brand Decision
W7 Distribution Decisions
W8 Pricing Strategy
W9 Communication Strategies
W10 Marketing Metrics
W11 Services & Experiences Marketing

Some examples and further explanation are included in the notes, and most of the key concepts are integrated to tables, which is easy to read and memorize.


UniMelb

Semester 1, 2019


45 pages

10,304 words

$54.00

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Author

Ting

Campus

UniMelb, Parkville

Member since

July 2018