Marketing Management Completed Notes H2A (Multiple tables and related examples provided)

Description

This note includes the all topics in Semester 1, 2019 from H2A (score 79) student, which includes: W1 What is Marketing W2 Marketing Plan W3 Marketing Research W4 STP W5 Consumer Behaviour W6 Product and Brand Decision W7 Distribution Decisions W8 Pricing Strategy W9 Communication Strategies W10 Marketing Metrics W11 Services & Experiences Marketing Some examples and further explanation are included in the notes, and most of the key concepts are integrated to tables, which is easy to read and memorize.