DETAILED & CONCISE Marketing Foundation Notes Autumn 2019
Subject notes for UTS 24108
Description
Contains a detailed yet concise summary of all content covered in Marketing Foundations. Used the lectures, textbook and tutorial work to create these notes. Topics covered: - Introduction to Marketing - Market Research - Consumer Behaviour - Markets: Segmentation, Targeting and Positioning - Product - Price - Promotion - Distribution (Place) - Services, social and not-for-profit marketing - Digital and International Marketing - Data & analytics and business buying behaviour
UTS
Autumn session, 2019
21 pages
8,372 words
$34.00
4
Campus
UTS, Broadway & Markets
Member since
March 2018