MKC1200 Summary Notes (HD 90)

Description

Simple to understand, detailed explanations of all the concepts required to learn for the unit! Topic List: 1. Week 1 Marketing Introduction 2. Week 2 Marketing Environment and International Marketing 3. Week 3 Marketing Research 4. Week 4 Consumer Behaviour and Business Buyer Behaviour 5. Week 5 Market Segmentation 6. Week 6 Product 7. Week 7 Pricing Decisions 8. Week 8 Promotion 9. Week 9 Place 10. Week 10 Services and Extended Marketing Mix 11. Week 11 Digital Marketing 12. Week 12 Marketing Planning, Implementation and Evaluation